Hi, I’m Olga 🌤️
I’m an industrial designer with experience across studios and solo ventures, bringing ideas to life in areas like consumer electronics, UI/UX, and product storytelling.
In recent years, I’ve worked with European studios on tech projects, contributing to everything from early concepts to CMF and interaction design. Beyond studio work, I’ve led my own concept-driven explorations, collaborating with engineers and creatives to anticipate trends and explore new ways of using technology.
Today the creative industry evolves alongside AI, the focus has been on building a sharp, versatile, and future-oriented skillset. As a generalist designer, I help startups move faster, think wider, and create products that don’t yet exist but truly need to.
My work is a search for a new path. Design, to me, is about finding that route with care for our future.
Utility outweighs ugliness.
Innovation is better than imitation.
Ordinary is better than vulgar.
But fun is better than boring.
Smaller is better than bigger.
Narrow is better than wide.
But functionality comes first.
The visual is no less important than function.
Simple is better than complicated.
But banality is worse than uniqueness.
Reliability wins over flimsiness.
Major problems matter more than minor ones.
But details make the difference.
Honest materials are better than mimicry.
Clarity is better than decoration.
Purpose beats trend.
Ease outweighs instruction.
Testing is better than guessing.
All possible variations are better than a single option.
However, the final option is the best one.
Vision shapes everything.
Utility outweighs ugliness.
Innovation is better than imitation.
Ordinary is better than vulgar.
But fun is better than boring.
Smaller is better than bigger.
Narrow is better than wide.
But functionality comes first.
The visual is no less important than function.
Simple is better than complicated.
But banality is worse than uniqueness.
Reliability wins over flimsiness.
Major problems matter more than minor ones.
But details make the difference.
Honest materials are better than mimicry.
Clarity is better than decoration.
Purpose beats trend.
Ease outweighs instruction.
Testing is better than guessing.
All possible variations are better than a single option.
However, the final option is the best one.
Vision shapes everything.
These are the design principles that guide my work.
They reflect my vision and approach
Hi, I’m Olga 🌤️
I’m an industrial designer with experience across studios and solo ventures, bringing ideas to life in areas like consumer electronics,
UI/UX, and product storytelling.
In recent years, I’ve worked with European studios on tech projects, contributing to everything from early concepts to CMF and interaction design. Beyond studio work, I’ve led my own concept-driven explorations, collaborating with engineers and creatives to anticipate trends and explore new ways of using technology.
Today the creative industry evolves alongside AI, the focus has been
on building a sharp, versatile, and future-oriented skillset. As a generalist designer, I help startups move faster, think wider, and create products that don’t yet exist but truly need to.
My work is a search for a new path. Design, to me, is about finding
that route with care for our future.
Utility outweighs ugliness.
Innovation is better than imitation.
Ordinary is better than vulgar.
But fun is better than boring.
Smaller is better than bigger.
Narrow is better than wide.
But functionality comes first.
The visual is no less important than function.
Simple is better than complicated.
But banality is worse than uniqueness.
Reliability wins over flimsiness.
Major problems matter more than minor ones.
But details make the difference.
Honest materials are better than mimicry.
Clarity is better than decoration.
Purpose beats trend.
Ease outweighs instruction.
Testing is better than guessing.
All possible variations are better than a single option.
However, the final option is the best one.
Vision shapes everything.
These are the design principles that guide my work.
They reflect my vision and approach
Hi, I’m Olga 🌤️
I’m an industrial designer with experience across studios and solo ventures, bringing ideas to life in areas like consumer electronics, UI/UX, and product storytelling.
In recent years, I’ve worked with European studios on tech projects, contributing to everything from early concepts to CMF and interaction design. Beyond studio work, I’ve led my own concept-driven explorations, collaborating with engineers and creatives to anticipate trends and explore new ways of using technology.
Today the creative industry evolves alongside AI, the focus has been on building a sharp, versatile, and future-oriented skillset. As a generalist designer, I help startups move faster, think wider, and create products that don’t yet exist but truly need to.
My work is a search for a new path. Design, to me, is about finding that route with care for our future.
Utility outweighs ugliness.
Innovation is better than imitation.
Ordinary is better than vulgar.
But fun is better than boring.
Smaller is better than bigger.
Narrow is better than wide.
But functionality comes first.
The visual is no less important than function.
Simple is better than complicated.
But banality is worse than uniqueness.
Reliability wins over flimsiness.
Major problems matter more than minor ones.
But details make the difference.
Honest materials are better than mimicry.
Clarity is better than decoration.
Purpose beats trend.
Ease outweighs instruction.
Testing is better than guessing.
All possible variations are better than a single option.
However, the final option is the best one.
Vision shapes everything.
These are the design principles that guide my work.
They reflect my vision and approach
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Olga Orel
Industrial designer
GMT +6
00:04